Case studies
How we read a business before we touch it.
Two kinds of thing live here, and we keep them apart on purpose. Outside-in analyses are written from the public record about companies we have no relationship with. Shipped work is work we actually built. Each entry says which it is.
$2 billion buys buildings. It does not buy the judgement that runs them.
UPS committed more than $2B through 2028 to serve complex industries, with hubs in Taiwan and Amsterdam and more planned. Where the reading actually piles up — customs classification, healthcare chain-of-custody, exception handling — and what an implementation would be made of.
UPS is not a client. Built from what UPS put on the public record.
The AI voice receptionist line
Dozens of working voice builds across 22 states, each with a public page and an agent trained on that business's own services and hours. Built in public, one at a time.
Built work, listed as builds — not as customers.